20 years, for the animals

Brief: A custom web experience celebrating two decades of progress for animals. A history timeline, rich with photos and video, is punctuated by custom badges that mark each supporter's own journey with the movement. The timeline builds toward a vision for the future of animal advocacy. The experience then meets visitors where they are, centering each one as the hero of the story: newcomers are invited to join the movement, while longtime supporters receive a shareable social post showcasing the badges they've earned.

Web experience

Role: Art direction, web design, UX design, vector illustration, video direction, video pre-production assistance

Tools: Figma, Photoshop, Illustrator

Outcomes: This piece acted primarily as a supporter recognition piece which we achieved. The experience was positively received, donors noting they felt warmly and personally recognized for their contributions. Development partners noted this experience being a positive tool in their stewardship of important donors. This experience has been adopted into our web products and will be updated on an annual basis.

Process

The concept was developed in collaboration with the content team which I then translated into Figma mockups. I shared these with the content and web development teams for early feedback. Through rounds of revisions we worked through what the data integration could support and shaped the design around it. In parallel, I partnered with our video producer on interview questions, and set the tone and style for the edits. I also illustrated the custom badges that mark each supporter’s journey.

Mobile Figma mock up