The Humane League brand evolution 2019-2026

Brief: The evolution of a global brand, from its 2019 rebrand to the system it is otday. As the identity matured, I have helped steward it from launch into daily practice: developing a brand illustration style, bringing motions into the brand’s visual language, collateral materials, and custom merchandise. Today, as Art Director, I carry steward the brand across design, video, and sub-brands.

Role: Graphic Designer, Senior Designer, Art Director

Tools: InDesign, Photoshop, Illustrator, Contentful, After Effects

Selected pages from “The Path to Plant-based” guide